Oxford–GlobeScan and Edelman Expose the Corporate-Affairs Measurement Gap

Corporate affairs teams are under growing pressure to prove communications impact with metrics that connect reputation and media activity to business performance.

Updated

What is this trend?

Oxford–GlobeScan and Edelman highlight a measurement gap in corporate affairs, where many teams still track outputs and sentiment but struggle to prove business impact.

  • Only 49% of practitioners use formal impact measures.
  • 73% say current metrics miss the function’s full scope.
  • 51% still can’t link communications to business performance.
  • Media, trust, and sentiment remain common; investor and valuation metrics lag.
  • AMEC’s framework pushes measurement into campaign design, not after-the-fact reporting.

What’s the latest?

Oxford–GlobeScan and Edelman quantified the measurement gap: only 49% of corporate-affairs practitioners use formal impact measures, 73% say current measurement misses the function’s full scope, and 5

AI answer telemetry, workflow-native communications, and reputation measurement close the comms intelligence gap

How it developed

  1. AI Visibility Shifts to Citation Share, Authority Scoring Converges, and Narrative Risk Goes Operational

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