What early decision most drove your brand’s growth?

Jori Lallo

Co-Founder · Linear

Weekly changelog

Jori Lallo says his team started doing a weekly changelog, committing to it because they would feel embarrassed if they had nothing meaningful to put there.

Todd Hoskins

Co-founder · My-Take

Bootstrapping

Todd Hoskins says they chose to keep bootstrapping rather than take a term sheet, because it fit them better and they were close to profitability.

The answer starts at 8:24.

Carl Pei

CEO and Co-founder · Nothing

Full‑stack founding team

Carl Pei says the early decision was to be as full-stack as possible, with a founding team whose complementary strengths delivered the capabilities they needed, because they saw others fail by not building foundations.

The answer starts at 34:34.

Hala Taha

Host of Young and Profiting Podcast · Yap Media

Bootstrapped

Hala Taha says she bootstrapped her company and never took investments, a decision she says she is happy about.

Buying a narrow, profitable business

Tristan Walker says his key move this time around was buying a profitable, free-cash-flow-generating business in a very narrow vertical that no one else was attacking.

The answer starts at 14:34.

Ross Simmonds

Founder & CEO · Foundation Marketing

Giving value to the internet

Ross Simmonds says he committed to giving value to the internet, saying the internet would give value back and it unlocked a ridiculous amount of opportunity.

The answer starts at 13:09.

Gary Vaynerchuk

Chairman of VaynerX, CEO of VaynerMedia · Vaynerx

Creating content

Gary Vaynerchuk says the number one thing he would do is get into content, because building a personal brand is a moat that doesn't get commoditized.

John Brewton

Writer & Founder · Operating by John Brewton

Writing about mistakes

John Brewton says an early breakthrough came from writing about Andy Grove’s High Output Management; he wrote about his own people-management mistakes instead of summarizing the book, and the post took off.