What matters most when deciding to pivot your company?

Peter Morelli

Co-founder and CEO · Bitdrift

Understanding the Customer

Peter Morelli says to understand your customer deeply and spend more time with them than you have, since engineers tend to focus on technology rather than the customer and story.

The answer starts at 32:39.

Sam Kroonenburg

CEO & Co-Founder · Cuttable

Alignment with Vision

Sam Kroonenburg says he keeps the company aligned to the vision, continually bringing it back to what they're going to build, because it's easy to get tied down in the weeds.

The answer starts at 26:41.

Dan Martell

Founder & CEO · Martell Ventures

Customers' Problems

Dan Martell says he should have fallen in love with customers' problems instead of his solution, because that's what he needed to learn and how they wanted their painkiller solved.

The answer starts at 17:09.

Stan Suchkov

CEO · Evolve

Gut Feeling

Stan Suchkov says the decision to pivot was basically a gut feeling.

Gyve Safavi

Co-Founder & CEO · SURI

Customers

Gyve Safavi says he doesn’t index hard on other people’s advice beyond customers, because their business is customer related.

Aizada Marat

CEO & Founder · Alma

The Problem Being Solved

Aizada Marat says the most important factor is whether the problem being solved is a real problem — a must-have rather than a nice-to-have — because founders often fall in love with the idea too early.

Gabrielle Marquez

Founder Solutions Lead · Finstrat Management

Talking to Customers

Gabrielle Marquez says one of the key lessons is that there's no substitute for talking to your customers, since you shouldn't assume there's a problem someone will pay you to solve.