What builds brand trust amid market noise?

Brett Malinowski

Marketing Director · Whop

Building a Community

Brett Malinowski says he relies on building a community, having started a Facebook group where they do thought leadership and don't sell, so customers promote the software themselves.

The answer starts at 1:30:40.

Daymond John

TV Personality on "Shark Tank" · Disney General Entertainment Content

Treat Customers Special

Daymond John says he treats customers special, saying that when he stopped treating them well he lost market share and promised himself never to do that again.

The answer starts at 49:28.

Marcus Sheridan

Co-Founder · AI Trust Signals

Answering Buyer Questions

Marcus Sheridan answered buyers' real questions in writing, starting with how much a pool actually costs, and says teaching the feared question instead of ducking it made his site the trusted default.

Katie Miserany

CCO & Global Head of Marketing · SurveyMonkey

Be Relentlessly Helpful

Katie Miserany says her priority was to be relentlessly helpful — paired with being "relentlessly us" — because leaning on AI to sound like every other company makes you just another dot in a sea of sameness.

The answer starts at 41:03.

Laura Jones

Chief Marketing Officer at Instacart · Instacart

Bringing Everyone Along

Laura Jones says you have to bring everyone along on a journey, because a brand doesn't just live in marketing but in every touchpoint, and everyone is a steward of it.

Mark Abramowitz

Chief Marketing Officer · Dataiku

Persona‑Specific Messaging

Mark Abramowitz says his team relies on persona-specific positioning and messaging, because the breadth of the buying committee at large enterprises makes it important to be precise about who they're talking to.

Dawn Dawson

Chief Marketing Officer · Mortgage Solutions Financial

Building Relationships

Dawn Dawson says she relies on building relationships to build trust, wanting to get closer to clients and running away from AI when it doesn't make sense because using tools just for efficiency is dangerous.

Lara Hood Balazs

Chief Marketing Officer and Executive Vice President, Global Marketing · Adobe

Grounded in Insights

Lara Hood Balazs says the practice she relies on is being grounded in customer insights, which she says is what we always want to remember.

Rachel Thornton

CMO, Enterprise · Adobe

Define Brand Promise

Rachel Thornton says marketers should define their brand promise, guidelines and identity, so they know what the brand stands for and can scale it without leaving how it shows up to chance.