What is most effective for growing organic social engagement?

Brett Malinowski

Marketing Director · Whop

Novel Content

Brett Malinowski says novel content is what works for organic social media, because playing the algorithm requires a net new piece of content and inserting novelty gets views.

The answer starts at 45:13.

Harry Clarkson-Bennett

SEO Director · The Telegraph

Personal Brand

Harry Clarkson-Bennett says having a personal brand and an audience is always a good thing.

Jay Schwedelson

#1 Marketing Podcast in United States! (Source: Apple Podcasts) - Do This, Not That: For Marketers · GURU Media Hub

Carousels

Jay Schwedelson says carousels are what's working best, citing new data from Meet Edgar and Forever Now showing they get significantly more organic reach than reels.

The answer starts at 0:40.

Joanna Wiebe

Founder · Copyhackers (Becoming Jo In 2026)

Quality Over Quantity

Joanna Wiebe says to choose quality over quantity—do better rather than more—because when her team switched to better quality, native to the platform, they got better results.

The answer starts at 26:51.

Seth Godin

Focus on the Work

Seth Godin says to focus on the work and ignore easy-to-measure false proxies, because he can control only his work and tracking social-media numbers wouldn't make his blog better.

Dave Kersey

Global Head of Media · Sharkninja

Creator to Conversion

Dave Kersey says his team is seeing a lot of success with creator-to-conversion and that's where they're amplifying, because consumers have inherent trust in creators.