Which leadership practice builds trust with your marketing team?

Jessica Apotheker

Managing Director & Senior Partner · Boston Consulting Group (Bcg)

Skin in the game

Jessica Apotheker says skin in the game is critical to building trust, because you need a stake in clients' success and to hold yourself accountable to at least 5x ROI on fees.

The answer starts at 15:50.

Katie Miserany

CCO & Global Head of Marketing · SurveyMonkey

Regular one‑on‑ones

Katie Miserany says she loves one-on-ones and holds them biweekly with her seven direct reports, saying she gets a lot of value from staying close to all of them.

The answer starts at 45:08.

Laura Jones

Chief Marketing Officer at Instacart · Instacart

Transparency

Laura Jones says transparency builds trust; she shares numbers whether good or bad and tells her team ahead of measurement changes.

Jennie Weber

Chief Marketing Officer · Best Buy

Encouraging healthy debate

Jennie Weber says one of a leader's most important jobs is making people feel safe to bring forward bold ideas, which means encouraging healthy debate, treating failure as part of the process and giving everyone permission to contribute.

Jordan Slover

Founder · Neon Ambition

Communication

Jordan Slover ranks communication as the number one thing, saying it means not leaving the agency out on an island and reporting back the quality of leads.

Dara Treseder

Chief Marketing Officer · Autodesk

Going to bat

Dara Treseder says a really important leadership practice is going to bat for people: being willing to give of yourself and take a hit for your team, which gives them an anchor during change.