What practice most drives lasting growth for new products?

Sam Stephenson

Founder · Granola

Sweating the details

Sam Stephenson points to sweating the details and going the extra mile, since most people stop too early after shipping and he wants users to actually get daily value.

Marty Cagan

Partner · Silicon Valley Product Group

Watching users use the product

Marty Cagan says the practice was watching users use the product—inviting one user and the whole engineering team—because it made obvious what they were trying to do and how the product fell short.

Jake Flomenberg

Partner · Wing Venture Capital

Working closely with early customers

Jake Flomenberg says working closely with early customers and figuring out the story is a little more important today than quick startup notions. He says you have to think about the long term in addition to the short term.

The answer starts at 14:53.

Srinivasan Raghavan

Chief Product Officer · Freshworks

Talking to customers

Srinivasan Raghavan says nothing beats talking to actual customers and, more importantly, the actual persona using the product; he spends at least half his time talking to customers and partners.

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Todd Olson

CEO / Founder · Pendo.Io

Give teams time to experiment

Todd Olson says organizations should give teams time to experiment, arguing they need to free teams up to try new things because doing it first is how they see gains later.