How do design choices shape user experience with AI assistants?

Tulsee Doshi

Sr. Director & Product Lead, GenAI & Gemini Models · Google

Defining the Model’s UX

Tulsee Doshi says design choices shape AI assistants by defining the model's UX, noting that how transparent a model is and how it communicates and asks questions are all UX in their own way.

Katie Dill

Head of Design · Stripe

Showing Care

Katie Dill says design choices shape how users experience AI assistants by showing care, citing details like the Grockbot animation and built-in troubleshooting that show builders cared about users.

Josh Elman

Director of Product Management · Apple

Guiding Users

Josh Elman says AI products should take people on a journey rather than just offering an open "ask anything" field, since users don't know what to ask; he points to early Google teaching people gradually as a model.

The answer starts at 33:26.

Brian McMullin

Senior Vice President and Head of Product · Network Solutions

Personalized, Context‑Driven

Brian McMullin says personalization drives adoption and engagement, and that achieving it requires context about the specific customer's business, behaviors and habits.

The answer starts at 11:03.

Amit Desai

Director Voice AI - leads UX, product, engineering · Roku

System Decisions

Amit Desai says there are two ways to improve user satisfaction with a voice AI assistant: increasing accuracy and what he calls a system decision, a separate knob he believes is not being used adequately.