What design principle ensures AI tools enhance creativity?

Jeetu Patel

President & Chief Product Officer · Cisco

Human Judgment

Jeetu Patel says exercising human judgment, taste, intuition and instinct is more important now than ever, because when you can write unlimited code, choosing what not to build becomes a more important decision than deciding what to build.

The answer starts at 2:55.

Katie Dill

Head of Design · Stripe

Protect the Strange

Katie Dill says the principle is to protect the strange: give teams room to explore rather than just telling them to use AI, and spend AI's creation savings on something truly special.

Sasha Mitts

User Experience Researcher · Meta

Augment, Not Replace

Sasha Mitts says to augment, not replace: build tools as additional ways to augment capabilities, not necessarily replacements, so models can do more than predict the next token.

The answer starts at 21:28.

Paula Goldman

Chief Ethical and Humane Use Officer & EVP, Product · Salesforce

Human at the Helm

Paula Goldman says the design principle is "human at the helm"—designing AI so people know what's going on and can step in at key moments, to keep people in control while harnessing the technology.

The answer starts at 4:07.

Ian Silber

Head of Product Design · Openai

Focus on Outcome

Ian Silber advises overwhelmed designers to stay curious, prototype more and focus on the outcome rather than the process, urging them to keep learning, shipping and trying things as the tools change quickly.