Socar and Softberry Turn Parking Into a Subscription Charging Product
Parking and charging are being packaged into monthly EV subscriptions, turning underused sites into recurring-revenue assets.
What is this trend?
Parking operators and charging providers are bundling EV charging into monthly subscriptions to drive recurring revenue and higher site utilization.
- Charging is shifting from per-kWh sales to monthly access packages.
- Parking lots become monetized EV hubs when charging is bundled with access.
- Utilization and retention matter more than charger count alone.
- Subscriptions create stickier customer relationships and more predictable revenue.
- The model is spreading from Korea into Europe and India.
What’s the latest?
Socar and Softberry’s Seoul pilot takes the next step in the monetization shift: selected Modu Parking sites now sell EV-only monthly packages that bundle parking with Softberry EV Infra’s EV Pay bene
How it developed
- Guaranteed Power Access, Site-Controlled Truck Charging, and Lifecycle Service Control
- Charging Margin Is Moving Into Lifecycle Service Control
- Megawatt Utilization, Fleet Handoffs, and Site Orchestration Redefine Charging Economics
- Software-Layer Convergence for Charging Access and Revenue
Go deeper
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