Grupa pracuj’s no fluff deal fuels IT hiring surge

Grupa Pracuj demonstrated robust financial momentum in Q2 2026, with consolidated revenues reaching PLN 216.1 million (€50.2 million), marking a 5.7% year-over-year increase fueled by strong performances in Poland and Ukraine. Notably, Poland's revenue surged 9% to PLN 157.9 million, while Ukraine, the fastest-growing market, saw a 19% rise to PLN 18.6 million, underscoring the successful market expansion post-acquisition of No Fluff Jobs.

The company’s profitability and operational efficiency improved markedly, as reflected in a 12% year-over-year increase in adjusted EBITDA to PLN 102.9 million, with the EBITDA margin climbing from 44.9% to 47.6%. This margin expansion, nearing 48% in Q2, was driven by operational leverage, disciplined cost management, and the strategic integration of AI tools, which collectively enhanced Grupa Pracuj’s financial resilience and competitiveness.

The acquisition of No Fluff Jobs for PLN 10.4 million has been pivotal in reinforcing Grupa Pracuj’s foothold in the IT recruitment sector, particularly in senior IT roles, complementing its existing platforms like Pracuj.pl and Robota.ua. CEO Przemysław Gacek highlighted that this 'explosive combination' is expected to accelerate growth and solidify the company’s trajectory toward achieving over PLN 400 million in adjusted EBITDA by 2027, aligning with its ambitious 2030 strategic plan.

Financial forecasts have been revised upward, with Grupa Pracuj now anticipating low double-digit revenue growth in recruitment services for 2026, a notable increase from earlier high single-digit expectations. This optimism is supported by a 20% year-over-year net profit increase to PLN 67 million in Q2 and a 7% net profit rise to PLN 130.8 million in the first half of 2026, reflecting the positive financial impact of the No Fluff Jobs acquisition and sustained volume rebounds across key markets.

Grupa Pracuj's acquisition of No Fluff Jobs has strategically bolstered its foothold in the Polish IT recruitment market by targeting senior IT roles, complementing its existing platforms that focus on junior and mid-level positions. This integration creates a comprehensive recruitment ecosystem, accelerating growth across IT segments and reinforcing the company’s leadership in Poland’s competitive tech hiring landscape.

Poland remains the cornerstone of Grupa Pracuj’s business, accounting for nearly 73% of consolidated revenues in the first half of 2026, driven by a 9% year-over-year revenue increase fueled by higher recruitment project prices and volumes on the Pracuj.pl platform. Supported by low unemployment and sustained European economic stimuli, the Polish market continues to provide a stable and solid foundation for the company’s optimistic growth outlook.

Despite ongoing conflict, Ukraine stands out as Grupa Pracuj’s fastest-growing market, with revenue surging 19% year over year, propelled by a remarkable 45% increase in recruitment project prices even as job offers declined. This resilience underscores the company’s successful expansion strategy in Ukraine, where the No Fluff Jobs acquisition further strengthens its presence amid challenging conditions.

The combined growth in Poland and Ukraine has more than offset setbacks in other regions like Germany, enabling Grupa Pracuj to report double-digit revenue increases from its recruitment services in the second quarter of 2026. This geographic balance highlights the strategic importance of these two markets in driving the group’s overall financial performance and long-term expansion ambitions.

Grupa Pracuj's strategic integration of AI tools has significantly enhanced its operational efficiency and scalability by automating key recruitment processes and improving engagement with both corporate clients and job candidates. This AI-driven approach not only streamlines business operations but also strengthens the company's ability to attract and retain users across its recruitment platforms, positioning it as a leader in the IT recruitment sector. By early 2026, these advancements contributed to a remarkable increase in adjusted quarterly EBITDA, surpassing 100 million PLN with a margin approaching 48%, underscoring the financial benefits of disciplined cost management combined with effective AI implementation.

In July 2026, Grupa Pracuj strategically acquired No Fluff Jobs (NFJ) for 10.4 million zł, a platform renowned for senior IT recruitment, to fill a critical gap in its portfolio that previously focused on junior and mid-level IT positions through Pracuj.pl and the:protocol.it. This acquisition creates a powerful synergy by combining the strengths of three distinct platforms, positioning Grupa Pracuj to accelerate growth and deepen its penetration across all IT recruitment segments.

Despite the acquisition, No Fluff Jobs continues to operate as an independent brand within Grupa Pracuj’s ecosystem, deliberately complementing rather than replacing existing recruitment services. This brand strategy leverages NFJ’s established reputation in senior IT hiring while allowing Grupa Pracuj to maintain a diversified and specialized offering, which collectively enhances the group’s competitive edge and market responsiveness.