Hisense and gorenje turn up the cool factor: tech-powered fan experiences steal the show at FIFA world cup 2026™

Gorenje’s FIFA World Cup 2026 sponsorship campaign, aptly named “Keeping Real Fans Cool,” spotlights its cutting-edge refrigeration and air conditioning technologies designed to maintain optimal comfort in extreme climates. By integrating intelligent features such as Total NoFrost technology in refrigerator models like the NRB620 and NRS917 series, Gorenje prevents ice build-up while ensuring energy-efficient cooling. Complementing this, their DION26IN MB air conditioners utilize Full DC Inverter technology to deliver quiet, reliable performance tailored for hot environments, particularly in the Middle East, underscoring Gorenje’s commitment to fan comfort both inside and outside the stadium.

Beyond stadiums, Gorenje extends the World Cup experience into fans’ homes by offering advanced cooling and ice-making solutions that preserve freshness and comfort regardless of soaring outdoor temperatures. As the Official Cooling Sponsor, Gorenje emphasizes creating a refreshing environment that sustains the tournament’s excitement, reflecting a strategic focus on holistic fan engagement through technologies that combine performance with energy efficiency. This approach not only enhances live event enjoyment but also fosters a sense of togetherness and comfort long after the final whistle.

Hisense is transforming the traditional spectator experience at FIFA World Cup 2026 by offering immersive, interactive fan engagements that invite active participation rather than passive viewing. Utilizing cutting-edge technologies such as the 116-inch RGB MiniLED UXS TV and XR10 flagship Laser Projector, fans can dive into virtual penalty shootouts, gesture-controlled games like 'Three Colors Match-3,' and AI-powered challenges that recreate iconic tournament moments, thereby deepening emotional connections with the event through personalized digital player cards and AI photo frames.

Beyond the stadiums, Hisense extends its fan engagement strategy globally through fan zones and FIFA Fan Festival venues, where a diverse array of football-themed activities—ranging from Football Darts and RGB Football Whack-a-Mole to tabletop football and smart-screen refrigerator quizzes—bring supporters of all ages together. These interactive activations not only showcase Hisense’s latest innovations worldwide but also reinforce the brand’s commitment to uniting fans through shared passion and technology-driven entertainment.

Hisense is capitalizing on the FIFA World Cup 2026 platform with a high-visibility pitch-side advertising campaign that prominently features its flagship UXS RGB MiniLED TV and the award-winning L9Q Laser TV. By showcasing breakthrough RGB MiniLED technology—renowned for exceptional color precision, brightness, and contrast—Hisense reinforces its position as a pioneer in next-generation display innovation. The campaign’s bold messaging, including slogans like 'Innovating a Brighter Life' and 'The Origin of RGB MiniLED TV,' reaches billions of viewers worldwide, amplifying brand perception and solidifying Hisense’s leadership in premium display technology.

Beyond just advanced displays, Hisense integrates its broader connected living ecosystem into its World Cup marketing strategy, linking cutting-edge TV technology with smart home innovations to deepen consumer engagement. Alongside the UXS RGB MiniLED and L9Q Laser TVs, the campaign highlights complementary products such as the PureFlat Smart refrigerators and Air Master air conditioners, promoted under slogans like 'Hisense Fridge, Smart Cooling, Fresh Living' and 'Hisense Aircon, Better Air, Hisense Care.' This holistic approach elevates the brand’s innovation narrative, positioning Hisense not only as a display technology leader but also as a comprehensive smart living solutions provider.