Hisense dominates ultra-large TV market with laser focus
The gist
Hisense is crushing the competition, seizing over half of the global ultra-large TV market and dominating the laser TV segment with cutting-edge tech and colossal screens.
What to know
- By H1 2026, Hisense commands a 55.1% share of 100-inch-plus TV shipments worldwide, outpacing all rivals.
- Over 70% of global laser TV shipments in 2025 bear the Hisense name, cementing its status as the category king.
- The new PX4 Pro TriChroma Laser Cinema projector packs cinema-grade color, FreeSync Premium, and Xbox Cloud Gaming for the ultimate entertainment upgrade.
Tech Innovations Fuel Surge
Hisense’s dominance in ultra-large TVs is powered by cutting-edge RGB MiniLED and Hi-QLED technologies, setting new standards for color, contrast, and cinematic immersion.
By the first half of 2026, Hisense solidified its position as the global leader in ultra-large screen TVs, capturing a commanding 55.1% market share in shipments of TVs 100 inches and larger, according to Omdia. This dominant presence underscores the company's strategic focus on the high-end segment, where consumer demand for immersive, expansive displays continues to surge.
Hisense’s technological edge is exemplified by its UR9 series, which advances RGB MiniLED technology through independent control of red, green, and blue backlighting. This innovation delivers richer colors, deeper contrast, and finer detail, elevating the viewing experience to cinematic levels that particularly enhance sports and film content on ultra-large screens.
Beyond traditional LED TVs, Hisense extends its leadership into the laser TV segment, where it commanded over 70% of global shipments in 2025. This dominance reflects the brand’s commitment to redefining home entertainment by offering superior brightness, contrast, and color fidelity, further supported by premium MiniLED performance in its U7 and U6 Pro series that utilize Hi-QLED technology for vivid, high-contrast imagery.
Laser TV Market Mastery
Hisense’s relentless push in advanced display tech has secured over 70% of global laser TV shipments, making it the undisputed leader in large-screen home entertainment.
By 2025, Hisense solidified its dominance in the global laser TV market by capturing over 70% of worldwide shipments, meaning more than two out of every three laser TVs delivered globally bore the Hisense name. This commanding market share underscores the company's strategic focus and expertise in large-screen display technology, positioning it as a clear leader in redefining immersive home entertainment experiences.
Hisense's leadership is further bolstered by its pioneering use of advanced display technologies such as RGB MiniLED and Hi-QLED MiniLED, which independently control red, green, and blue backlighting to enhance color accuracy, contrast, and detail. Flagship series like the UR9 push the boundaries of RGB MiniLED innovation, while the U7 and U6 Pro series leverage Hi-QLED MiniLED technology to deliver premium picture quality, reinforcing Hisense's dominance in both laser TV and ultra-large screen segments.
PX4 Pro: Gaming Meets Cinema
The PX4 Pro projector fuses TriChroma laser visuals with gaming-centric features like FreeSync Premium and Xbox Cloud Gaming, redefining what high-performance home theaters can deliver.
Hisense's launch of the PX4 Pro projector marks a significant leap in home entertainment technology by introducing the first TriChroma Laser Cinema system, designed to deliver richer, more immersive viewing experiences for movies, sports, and gaming. This innovation not only enhances color accuracy and brightness but also integrates advanced features like FreeSync Premium and Xbox Cloud Gaming support, underscoring Hisense's commitment to catering to high-performance multimedia and gaming audiences alongside traditional cinema enthusiasts.