How can founders test product demand before launch?

Eric Simons

CEO & Founder · Bolt.New

Low-fidelity prototypes

Eric Simons says founders should start with low-fidelity prototypes like wireframes and put them in front of prospective users to see what they say, avoiding the failure of building something no one wants.

Qasar Younis

Founder, CEO · Applied Intuition

Check if buyers will pay

Qasar Younis says founders should check whether enough buyers can pay enough to make it a business, as the third step in his methodical process from founder to market to problem.

Jason Calacanis

Bestie · All-In Podcast

Run Pilots

Jason Calacanis says founders can test demand through pilots, which he describes as the point where you find out if somebody really needs the product.

Oscar Levy

Co-Founder

Try selling it

Oscar Levy says that if you're wondering whether your idea is good, you should just try and sell it, since that gets the world to give you information.

Dan Martell

Founder & CEO · Martell Ventures

Landing page with checkout

Dan Martell says he created a landing page where people went through signup and entered a real credit card to validate they were willing to pay before he built anything, calling it the wizard of Oz test.

The answer starts at 13:00.

Andrew Capland

Founder & Head of Growth · Delivering Value

Lightweight interactive demo

Andrew Capland says one way to build demand before signup is embedding a lightweight, interactive version of the product on the website, since many users want to try it before committing and are more likely to convert and engage.

Andy Frisella

Chief Executive Officer · 1st Phorm International

Landing page and ads

Andy Frisella says founders can create a digital landing page and run inexpensive ads to test whether there's a market for a product before ever creating it.