What resource drove your business's biggest growth?

Profitable Free Cash Flow Business

Tristan Walker says he bought a profitable free-cash-flow-generating business in a narrow vertical no one else was attacking, because building brand awareness otherwise requires unlimited money or a celebrity figure.

The answer starts at 14:34.

Jonathan Awad

Co-Founder, CEO · Baselayer

Network

Jonathan Awad points to his network and connections as the valuable resource, saying they are super valuable and powerful because being valuable to many buyers made them more likely to give him a chance.

Elias Lieberich

Founder & Product Leadership Coach · Product Matters

Large Language Model

Elias Lieberich says all you need is access to a large language model configured with your company's strategic context, because product coaches are expensive and not scalable and the models have gotten as good as a reasonably skilled manager.

Ben Erez

Co-Founder · Insider Loops

Content

Ben Erez says content: his team already had podcast, Substack and LinkedIn followings, so advisors called SEO and content low-hanging fruit, and doubling down allowed them to convert.

Steve Phillips

Founders Pledge Member · Founders Pledge

Combining Qualitative and Quantitative Data

Steve Phillips says the core skill of combining qualitative and quantitative data into one report, which his insights work has long done, is helping his team be part of change that goes beyond efficiency.

The answer starts at 20:25.

Gary Vaynerchuk

Chairman of VaynerX, CEO of VaynerMedia · Vaynerx

Personal Brand

Gary Vaynerchuk says he leveraged building his personal brand, which he calls a moat and the one true asset that doesn't get commoditized.