How are AI agents changing customer engagement for companies?
All answers highlight AI agents increasing speed, automation, and personalization in customer engagement, though some emphasize collaboration with humans while others focus on fully automated or scalable solutions.
5 answers
Answers
Meagen E.
Chief Marketing Officer · Samsara
Compressing Timelines
Meagen E. says AI's ability to answer customer questions in real time is compressing timelines for sales and getting people through the gates they need to make a decision, rather than the old-fashioned lag of waiting for a rep to follow up.
FINITE B2B Marketing · Watch on YouTube
Amit Mathradas
Chief Executive Officer · Nintex
Human‑AI Collaboration
Amit Mathradas says agentic AI shifts customer engagement from deterministic, rules-based bots to probabilistic systems that handle more complex requests, and he believes the future is "humanic" — humans and AI agents working together in the contact center.
SiliconANGLE theCUBE · Watch on YouTube
Maddy Martin
GM, Legal & Law Firms · Smith.Ai
Automating Front‑Line Intake
Maddy Martin says AI agents are automating front-line intake, with new potential clients handled initially or completely by AI, as firms bifurcate by call value.
Law Firm Growth Podcast · Law Firm Growth Podcast · Listen at 19:05
Dawn Dawson
Chief Marketing Officer · Mortgage Solutions Financial
Personalized Experiences
Dawn Dawson says companies should create true experiences, letting AI and technology help, and make those experiences one-to-one as much as possible.
Chrisman Commentary · Watch on YouTube
Kim Reedy
Sr Manager, Consumer CRM | US Marketing · Ford Motor Company
Personalized Outreach
Kim Reedy says AI is changing customer engagement through personalized outreach, using models to decide what to send, when, and on which channel, and to create personalized creative at scale, which is increasingly necessary because manual creation is impossible.
Marketing Beyond with Alan B. Hart · Marketing Beyond with Alan B. Hart · Listen at 11:48
