What builds a meaningful audience for your brand?

Brett Malinowski

Marketing Director · Whop

Writing actionable content

Brett Malinowski says he tries to write actionable content, like effective headline advice, because he doesn't want to focus on mindset content, which might attract people but not lead to more dollars in the business.

The answer starts at 1:03:25.

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Bridget Evans

Global Head of Business Marketing · Spotify

Entertain people

Bridget Evans says to entertain people, because then they will get all the product messages naturally and are more likely to remember you and act on it.

The answer starts at 36:59.

Peter Giorgi

SVP of Brand Marketing, Partnerships and Creative Excellence · Rocket

Beautifully crafted creative

Peter Giorgi says the work needs to be relentlessly crafted, because people prefer to watch and engage with something beautiful rather than something thrown together.

The answer starts at 22:04.

Matt Spiegel

Board Member · Liftup Enterprises

Listening

Matt Spiegel says he spends as much time as he can listening, to answers as well as questions, because both give him insight into what the industry is thinking about.

Kieran Flanagan

SVP, Agentic GTM & Systems · Hubspot

Laser targeting core audience

Kieran Flanagan says you can laser-target marketing at a core audience, because there are "riches in the niches," and thinks that is where marketing is going back to.

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Marc S. Pritchard

Chief Brand Officer · Procter & Gamble

Consumer obsession

Marc S. Pritchard says an obsession with consumers is the most important aspect of marketing culture, because understanding their lives and needs and connecting them to what the brand provides lets you create a great brand idea.

Mark Abramowitz

Chief Marketing Officer · Dataiku

Persona‑specific targeting

Mark Abramowitz says his answer is persona-specific targeting, because the large enterprises he sells to have broad buying committees, which makes it important to be precise about who they are talking to about what.

Amanda Cole

Chief Marketing Officer · Bloomreach

Audience segmentation

Amanda Cole says audience segmentation and being intentional with your audience is the core of a marketer's strategic thought process, with AI tools helping identify when people are in market so paid social ads run at a more strategic time.