How can marketers create authentic in-person experiences today?

Jay Schwedelson

#1 Marketing Podcast in United States! (Source: Apple Podcasts) - Do This, Not That: For Marketers · GURU Media Hub

Humans First

Jay Schwedelson says the answer is to put humans first, saying 'Humans first,' which he says he loves.

The answer starts at 18:23.

Michael Ungaro

Owner

Tell Your Story

Michael Ungaro says the way to compete is to tell your story: figure out what sets you apart and don't be shy about speaking about it, since your story is what sets you apart.

Rustom Dastoor

Executive Vice President, Head of Marketing and Communications for the Americas · Mastercard

Human Connection Matters

Rustom Dastoor says the focus should be on human connection, since AI does not compensate for humanity and in-person interactions have value that virtual ones lack.

The answer starts at 20:56.

KM

Khurrum Malik

VP of Business & Product Marketing · Walmart Connect

Trust and Connection

Khurrum Malik says marketers should focus on trust and human connection, leaning into relationships, because AI cannot replace trust, human connection or human accountability.

Dawn Dawson

Chief Marketing Officer · Mortgage Solutions Financial

One-to-One Experiences

Dawn Dawson says marketers should create experiences, letting AI and technology help, but make them one-to-one as much as possible, because AI increases efficiency yet isolates people, who need connection.