How can marketing teams best listen to their customers?

Jesse Johnson

VP, Marketing · Chili'S

Listen on Social Media

Jesse Johnson says he would get on social media and truly listen, so as to get into the consumer's mindset and see what they're looking for or not liking.

Matt Spiegel

Board Member · Liftup Enterprises

Listen to Answers and Questions

Matt Spiegel says he spends as much time as he can listening to both answers and questions, because both give insight into what the industry is thinking.

Joanna Wiebe

Founder · Copyhackers (Becoming Jo In 2026)

Interview Seven Customers

Joanna Wiebe says marketing teams should interview about seven customers—if time and money are tight, their most ideal ones—to learn how to clone their best customers by knowing what's in their head.

The answer starts at 2:00.

Kieran Flanagan

SVP, Agentic GTM & Systems · Hubspot

Target Core Audience

Kieran Flanagan says marketers can laser-target a core audience, saying there are "riches in the niches" and that this is where marketing is going back to.

MP

Marc S. Pritchard

Chief Brand Officer · Procter & Gamble

Be Obsessed with Consumers

Marc S. Pritchard says the most important aspect of marketing culture is an obsession with the consumers you serve—understanding their lives, needs and problems, and immersing yourself in them daily.

Jordan Slover

Founder · Neon Ambition

Sit in on Sales Calls

Jordan Slover recommends marketers sit in on sales calls and spend time with sales reps, saying they'll pick up genuine insights about the market rather than acting on preconceived ideas.