What team culture drives rapid growth in marketing organizations?

Kellyn Smith Kenny

Chief Marketing & Growth Officer · At&T

Market Based Culture

Kellyn Smith Kenny says marketing leaders should be a beacon of AT&T’s 'market based culture,' which she describes as grounded in customer centricity, cross-functional teamwork and objective measurement.

The answer starts at 11:55.

Vineet Mehra

(NASDAQ: CHYM) Chief Marketing Officer (IPO June’25) · Chime

Hiring for Unique Perspective

Vineet Mehra says what will matter more and more is hiring people with a unique point of view, because he thinks human taste matters more than ever when everyone has the same machines and sameness becomes a real risk.

The answer starts at 36:41.

Gary Lombardo

Adjunct Professor

Small Experiments

Gary Lombardo says his team builds a standing rhythm of small experiments rather than waiting for a big annual plan to be right, testing channels and adjusting.

MP

Marc S. Pritchard

Chief Brand Officer · Procter & Gamble

Consumer Obsession

Marc S. Pritchard says the most important aspect of marketing culture is an obsession with the consumers you serve—understanding their lives, needs and problems—so you act like a direct-to-consumer founder even on a big brand.

Marvin Chow

VP of Consumer and AI Marketing · Google

Experimentation

Marvin Chow says experimentation, tying it to being open to feedback and a loop of learning and trying.

Jennie Weber

Chief Marketing Officer · Best Buy

Psychological Safety

Jennie Weber says psychological safety goes a long way, saying making people feel heard, trusted, and safe to bring ideas to the table is very impactful. She links it to creating an environment where failure is okay.

Jordan Slover

Founder · Neon Ambition

Clear, Focused Success Metrics

Jordan Slover says the best marketers he works with are really clear about what success looks like, which lets them ignore everything else, and are ruthless about picking the right few metrics or goals to focus on.

Trevor Pyle

Head of Marketing · Profound

Product‑Team Culture

Trevor Pyle says his marketing team works like a product team, with Monday standups, sprint planning, and social distribution as their North Star, which he says keeps them close to engineering and product.

Todd Kaplan

Chief Marketing Officer, North America · Kraft Heinz

Collaborative, Flat, Improvisational

Todd Kaplan says his team's culture is collaborative and flat, with quick, improvisational work—flattening the organization and working with people who want to get it done; he calls it a mindset of figuring it out.

Jonathan Kerr (JK)

Chief Growth Officer · Auto & General Australia

Test-and-Learn, Data-Driven

Jonathan Kerr says his team has a strong test-and-learn approach and works with raw data directly, which he says requires an environment where people feel safe trying things that might not work.