How can marketing teams use AI to respond faster?

Most answers highlight AI's role in automating tasks and accelerating processes, with some emphasizing faster insights, content iteration, and smarter internal operations to better meet customer needs.

8 answers

Answers

  • Andy Lopez

    Senior Vice President and Head of Global Marketing · Behr Paint Company

    Boost productivity, accelerate launch

    Andy Lopez says marketing teams can use AI to boost productivity and accelerate go-to-market, since tools that make them more productive and get them faster to market let them take on more of the work they want to do.

    The answer starts at 17:13.

    Marketing Vanguard · Listen on Apple Podcasts

  • Duarte Garrido

    Co-Founder & Co-CEO · DOJO AI

    Automate data crunching

    Duarte Garrido says AI takes over the number-crunching and report-building marketers hate, because waiting three weeks for answers leaves decisions three weeks behind.

    The answer starts at 44:36.

    The Marketing Millennials · Listen on Apple Podcasts

  • Gary Lombardo

    Adjunct Professor

    Automate marketing processes

    Gary Lombardo says he is trying to get into AI and figure out how to automate some of their marketing processes and do things smarter internally.

    The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX · The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX · Listen

  • Rustom Dastoor

    Executive Vice President, Head of Marketing and Communications for the Americas · Mastercard

    Early warning system

    Rustom Dastoor says marketing teams can use AI to become an intelligence function and an early warning system for the company, citing marketers' close proximity to consumers and ability to influence product development and pricing.

    The answer starts at 20:12.

    Marketing Beyond with Alan B. Hart · Listen on Apple Podcasts

  • Paul Roehrig

    Chief Strategy and Marketing Officer · Ascendion

    Iterate faster

    Paul Roehrig says AI helps marketing teams iterate faster, helping them improve storytelling, plan better and correct content since nobody gets it right all the time.

    FINITE B2B Marketing · Watch on YouTube

  • Ryan Gavin

    Chief Marketing Officer · Slack

    AI grading of content

    Ryan Gavin says his team uses AI to grade content—having LLMs identify key messages, takeaways and quality against best-in-class examples—to evaluate and refine work before it reaches him.

    The Marketing Millennials · The Marketing Millennials · Listen at 44:05

  • Rachel Thornton

    CMO, Enterprise · Adobe

    Use generative AI

    Rachel Thornton says more and more CMOs are asking how to use generative AI to scale content or agentic AI to build campaigns, so they can respond faster to customer signals and move past rote, undifferentiated work.

    The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX · The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX · Listen at 5:54

  • Kim Reedy

    Sr Manager, Consumer CRM | US Marketing · Ford Motor Company

    Automate insights and personalization

    Kim Reedy says she sees AI as an assistant rather than a replacement, and that it can automate certain things, particularly around insights, so teams can move faster and react to what they see.

    Marketing Beyond with Alan B. Hart · Marketing Beyond with Alan B. Hart · Listen at 14:00

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