How have AI-driven buyer changes disrupted traditional marketing?

Vineet Mehra

(NASDAQ: CHYM) Chief Marketing Officer (IPO June’25) · Chime

AI recommendation trust

Vineet Mehra says marketers are seeing traffic and leads drop because most customers now trust AI to recommend brands, and they go with the first brand AI recommends.

The answer starts at 27:45.

Duarte Garrido

Co-Founder & Co-CEO · DOJO AI

Channel saturation

Duarte Garrido says AI-driven changes disrupt marketing through channel saturation: cold outreach and paid/SEO channels are being exhausted because marketers now approach them faster with AI.

The answer starts at 26:47.

Kipp Bodnar

CMO · Hubspot

Linear funnel to loop

Kipp Bodnar says AI-driven changes have disrupted traditional marketing by shifting the old linear funnel into a loop, because learning is now the biggest competitive advantage.

The answer starts at 39:24.

Marvin Chow

VP of Consumer and AI Marketing · Google

Forcing unlearning

Marvin Chow says AI forces marketers who've been in the field for years to unlearn old habits, and he calls that unlearning skill one of the hardest.

Mark Abramowitz

Chief Marketing Officer · Dataiku

Persona-specific targeting

Mark Abramowitz says AI-driven changes force more persona-specific targeting, because the buying committee at large enterprises has broadened and they must be precise about who they're talking to about what.

Elizabeth Maxson Martinet

Chief Marketing Officer · Contentful

Funnel becomes buffet

Elizabeth Maxson Martinet says the funnel is no longer a funnel but a buffet, because buyers can now consume content where they want instead of through the old three-step process.