How do you keep your marketing team agile today?

EO

Erin Oles

President, Chief Marketing Officer · Salesforce

Align Cross-Functional Teams

Erin Oles says she keeps her marketing team agile by cross-functionally aligning experts around a KPI, output or work project and holding them accountable to that goal, so they can impact change.

The answer starts at 15:45.

Tom Kaneshige

Chief Content Officer · CMO Council

Ask What to Turn Off/On

Tom Kaneshige says the way is to ask three questions: what to turn off, what to turn on, and what investments will extract more business value — alignment thinking being strategy, not consolidation, which is a tactic.

Vineet Mehra

(NASDAQ: CHYM) Chief Marketing Officer (IPO June’25) · Chime

Obsess Over Growth

Vineet Mehra advises getting less attached to titles and functions and instead getting obsessed with the growth you need to drive and the customer problems you're solving, saying that's how people will survive as functions matter less.

The answer starts at 38:34.

Gary Lombardo

Adjunct Professor

Run Small Experiments

Gary Lombardo says his team stays agile by building a standing rhythm of small experiments—testing a channel, reviewing results and adjusting—rather than waiting for a big annual plan to be right.

MP

Marc S. Pritchard

Chief Brand Officer · Procter & Gamble

Obsess Over Consumers

Marc S. Pritchard says the most important aspect of a marketing culture is an obsession with the consumers you serve, understanding their lives, needs and problems on a day-to-day basis.

Marvin Chow

VP of Consumer and AI Marketing · Google

Cultivate Growth Mindset

Marvin Chow says to cultivate a growth mindset—staying open to unlearning old ways and embracing new technology as things shift, which opens new opportunities.

Jordan Slover

Founder · Neon Ambition

Focus on Clear Goals

Jordan Slover says the best marketers he has dealt with are clear on what success looks like and ruthless about selecting the few things to focus on, which matters more now as technology and AI adoption move quickly.

Trevor Pyle

Head of Marketing · Profound

Stay Close to Engineering

Trevor Pyle says his marketing team stays close to engineering, with marketing sitting alongside the engineering team so they can easily ask what engineers are working on and hear their ideas directly.

Gilad Bechar

Founder & CEO · Moburst

Test Every New Tool

Gilad Bechar says he stays agile by testing every single new tool that comes to market, saying that otherwise he would stay behind.

Rachel Thornton

CMO, Enterprise · Adobe

Read, Learn, Listen

Rachel Thornton says she stays agile by reading, learning and listening to podcasts, gathering information and understanding how it will affect her marketing or brand, which she calls critical and what helps people stay agile.

Todd Kaplan

Chief Marketing Officer, North America · Kraft Heinz

Improvise Like Jazz

Todd Kaplan says keeping marketing agile means improvising in real time like jazz: when something happens in culture, you have 48 hours to react, working it out fast rather than briefing an agency and waiting for a deck.