What drives genuine audience participation in your campaigns?

Brett Malinowski

Marketing Director · Whop

Shareability

Brett Malinowski prioritizes shareability, saying Instagram is about shares and that a share is the most powerful conversion because it brings people into the app and is most valuable to the algorithm.

The answer starts at 56:00.

Jay Schwedelson

#1 Marketing Podcast in United States! (Source: Apple Podcasts) - Do This, Not That: For Marketers · GURU Media Hub

Urgency

Jay Schwedelson points to urgency, saying using an offer with urgency retargeted to someone who might not have bought is a really good tactic—though the deadline has to actually expire.

The answer starts at 7:22.

Peter Giorgi

SVP of Brand Marketing, Partnerships and Creative Excellence · Rocket

Beautiful, Well‑Crafted Creative

Peter Giorgi says he prioritizes relentlessly crafted, beautiful creative, since he thinks people prefer to watch and engage with something beautiful over something thrown together.

The answer starts at 22:04.

Aditya Vempaty

VP of Marketing · MoEngage

Target Account List

Aditya Vempaty says he would pull the list of accounts won, build lookalike audiences and target account lists, then architect campaigns to reach those accounts where they are not hit up most.

The answer starts at 42:23.

Michael Ungaro

Owner

Customer Storytelling

Michael Ungaro says he prioritizes customer storytelling, sharing customers' and employees' stories on social media because they connect with the viewer and make great marketing that isn't coached or prodded.

Katie Miserany

CCO & Global Head of Marketing · SurveyMonkey

Authentic Storytelling

Katie Miserany says to prioritize authentic storytelling: marketers should pick stories they can authentically connect with and champion, because those companies will stand out in the next chapter.

The answer starts at 37:41.

Aaron Pelander

Chief Brand Officer · Govx

Broad Reach with Memorable Assets

Aaron Pelander says to stop over-targeting and go for broad reach with memorable assets, arguing that broad assets build mental availability and help the brand in the future rather than just the exact moment.

The answer starts at 33:34.

Paul Roehrig

Chief Strategy and Marketing Officer · Ascendion

Good Story

Paul Roehrig says he prioritizes a good story, because if you don't have a good story the tactics are much less relevant.

Amanda Cole

Chief Marketing Officer · Bloomreach

Audience Segmentation

Amanda Cole says audience segmentation and being intentional with your audience, because AI tools can better identify when people are potentially in market so ads run at a more strategic time in the relationship.

Lucinda Barlow

Senior Director, Head of International Marketing (APAC, EMEA, Latin America) · Uber

A Jolt

Lucinda Barlow says a jolt—challenging audiences by exposing an unseen enemy they recognize—is needed to drive behavior change, since benefits alone aren’t motivating enough and it gets attention.