How do you make marketing work across channels?

Kyla Malone

Director of Marketing · Idt Corporation

Consolidate channels in Braze

Kyla Malone says she makes marketing work across channels by consolidating all of them in Braze, saying that lets her team use Amplitude seamlessly and look at the same events as product teams to coordinate efforts.

Brett Malinowski

Marketing Director · Whop

Target where customers live

Brett Malinowski says to target where customers live because that's where they are, such as using Facebook groups for small business owners since that's the only place they are.

The answer starts at 1:32:14.

Clayton Pritchard

Owner & CEO · Olivine Marketing

Test two or three

Clayton Pritchard suggests testing two or three channels at a time and not adding the next before solving the first, because spreading budget across too many channels takes too long to get results.

The answer starts at 50:55.

Jay Schwedelson

#1 Marketing Podcast in United States! (Source: Apple Podcasts) - Do This, Not That: For Marketers · GURU Media Hub

One core story across channels

Jay Schwedelson says marketers should lean into one core story told multiple different ways, since repetition builds familiarity, connection, and trust.

Kipp Bodnar

CMO · Hubspot

Partner with creators

Kipp Bodnar says partnering with creators is working and a huge opportunity, noting his team works deeply with creators and it works.

Amanda Cole

Chief Marketing Officer · Bloomreach

Use audience segmentation and AI-driven targeting

Amanda Cole says she relies on audience segmentation and being intentional with her audience, plus AI tools that identify when people may be in market, to run paid social ads at a more strategic time.

Elizabeth Maxson Martinet

Chief Marketing Officer · Contentful

Leverage granular data

Elizabeth Maxson Martinet says to leverage granular data—looking at performance by channel, region, and segment rather than a blanket strategy—because she says that can let you personalize across channels.