What is most effective for building customer loyalty today?

Doug Zarkin

Chief Marketing Officer - Take 5 · Driven Brands Inc.

Brand Love

Doug Zarkin says they had to create brand love, not just acquire new patients, because it wasn't enough to bring people in without retention.

The answer starts at 9:52.

Brett Malinowski

Marketing Director · Whop

Building a Community

Brett Malinowski advocates building a community for clients, saying it taps into a deep-rooted human need to belong and makes leaving feel unsafe.

The answer starts at 55:32.

Daymond John

TV Personality on "Shark Tank" · Disney General Entertainment Content

Treat Customers Specially

Daymond John says to treat customers specially and listen to their criticism, recalling that when he stopped treating them well he began losing market share.

The answer starts at 49:28.

Dawn Dawson

Chief Marketing Officer · Mortgage Solutions Financial

One‑to‑One Experiential Experiences

Dawn Dawson recommends one-to-one experiential experiences, saying smart marketers are doing more live in-person and experiential events because AI increases efficiency but also isolates people, and humans need chances to connect.

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Kim Reedy

Sr Manager, Consumer CRM | US Marketing · Ford Motor Company

Personalized, Data‑Driven Moments

Kim Reedy says her team's loyalty program used data and triggers to show up in personalized moments that mattered when customers made purchase decisions, and she argues that being intentional about audiences, data, content and timing can move needles.