Which metrics do you prioritize to measure marketing effectiveness?

Peter Giorgi

SVP of Brand Marketing, Partnerships and Creative Excellence · Rocket

Awareness, Affinity, Action, Advocacy

Peter Giorgi says marketing for him is about awareness, affinity, action and advocacy—whether more people know the brand, feel differently, tell friends and take meaningful action—and says brand health measures matter.

The answer starts at 21:00.

Jonathan (Jon) Moran

Head of MarTech Solutions Marketing · SAS

Repeat Contact Rate

Jonathan (Jon) Moran points to repeat contact rate as an example of a metric that should span teams, saying that if only one team is measured on it, there’s no incentive to fix things across the board.

Jessica Apotheker

Managing Director & Senior Partner · Boston Consulting Group (Bcg)

ROI Uplift

Jessica Apotheker says proven ROI uplift is typically one metric she prioritizes for marketing campaigns, because she has skin in the game and holds herself accountable to at least 5x her fees.

The answer starts at 15:50.

Vineet Mehra

(NASDAQ: CHYM) Chief Marketing Officer (IPO June’25) · Chime

LTV to CAC

Vineet Mehra says he focuses on LTV to CAC, fully loading customer acquisition costs, to ensure the right payback profile and unit economics on every dollar spent to drive growth.

The answer starts at 17:58.

Louisa Frahm

SEO Director · ESPN

Clicks and Traffic

Louisa Frahm says clicks and accumulated traffic over time were the primary performance metrics, though she notes click-through rates are down and clicks alone can't evaluate search performance.

MP

Marc S. Pritchard

Chief Brand Officer · Procter & Gamble

Market Growth & Share

Marc S. Pritchard says he measures marketing effectiveness by whether the brand is growing the market, market share, users, sales and profit, calling it the "five fecta." He frames this as marketing driving growth and creating value.

Amanda Cole

Chief Marketing Officer · Bloomreach

Revenue

Amanda Cole says she always goes back to revenue, calling it the most important number and the one marketing should care most about, since it comes from new and existing customers and keeping customers.

Naomi West

Senior Product Marketing Manager · Customer.Io

Click‑Through Rate

Naomi West prioritizes click-through rate for emails with a call to action, saying it's great when you want the subscriber to take an action. She notes emails without a CTA can't measure that.