How do you know you have product-market fit?

All answers agree product-market fit is shown by strong customer demand and willingness to pay, whether measured by sales, market pull, or repeated wins.

5 answers

Answers

  • Jonathan Awad

    Co-Founder, CEO · Baselayer

    After 20 consecutive deals

    Jonathan Awad says he felt true product-market fit when he realized his company had just won the last 20 deals in a row.

    PMF Show · Watch on YouTube

  • Eric Simons

    CEO & Founder · Bolt.New

    When the market is pulling

    Eric Simons says product-market fit is achieved when the market is pulling, as that is the best validation.

    Product School · Watch on YouTube

  • Andrew Antos

    Founder & CEO · Klarity

    When the market speaks

    Andrew Antos says he judges product-market fit by "the market speaking" to him: as long as there's basic discoverability and you're building something people really want, it takes off. Sales and marketing, he says, only separate good from great.

    A Product Market Fit Show | Startups, Founders, & Entrepreneurship · A Product Market Fit Show | Startups, Founders, & Entrepreneurship · Listen at 31:03

  • Aizada Marat

    CEO & Founder · Alma

    When customers pay

    Aizada Marat says to determine product-market fit by whether people will actually pay money for it, not just give praise, so she advises asking for payment before starting.

    Village Global · Watch on YouTube

  • Kabir Siddiq

    Founder & CEO · Sleepycat

    When consumers love and buy it

    Kabir Siddiq says product-market fit is when consumers are loving and buying the product, which shows the product is working.

    Wealth by Motilal Oswal · Wealth by Motilal Oswal · Listen at 33:14

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