How can AI-driven data reshape product strategy at startups?

Elias Lieberich

Founder & Product Leadership Coach · Product Matters

Identifying key problems

Elias Lieberich says AI can help product leaders analyze data to identify which problems to solve, though he says that's on the margin because the choice is mostly judgment.

Ryan Bergstrom

Chief Product Officer · Paychex

Reimagining the user experience

Ryan Bergstrom says AI is not a bolt-on feature but a full reimagining of the user experience, as users and agents will interact across different tools. He points to their large customer data to build and learn on.

The answer starts at 19:57.

Lars Grønnegaard Hansen

CPO and Co-Founder · Dreamdata

Scale sales‑call insights

Lars Grønnegaard Hansen says AI can scale sales-call insights: with transcribed calls, teams can find product gaps, how salespeople sell, and the problem customers want solved, because listening to calls was previously unscalable.

The answer starts at 38:21.

Sachin Rekhi

Course Creator · Reforge

Market research and strategy critique

Sachin Rekhi says AI can support product strategy through market research and critiquing a product strategy, because he finds AI is not good at coming up with strategy but is good for those two tasks.

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Tom Verrilli

Chief Product Officer · Whatnot

Rapid granular insights

Tom Verrilli says the biggest productivity unlock by a country mile is data science tooling that lets PMs pull nuanced cohort and individual-user data and build forecasts and sensitivity models quickly, and spot regressions faster.

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Faith Forster

Chief Maker · Discoveree For Product Leaders & Managers

Prioritize adoption

Faith Forster says AI changes the definition of done so it's now about adoption, meaning teams should work alongside customers watching how they use the product and where the friction is, since building and changing features is so quick and easy now.