What is your approach to prototyping and validating ideas before product development?

All answers emphasize rapid, low-cost prototyping or experimentation to validate ideas early and minimize risk before investing heavily in product development.

7 answers

Answers

  • Sam Stephenson

    Founder · Granola

    Ship early to get feedback

    Sam Stephenson says his approach is to ship early to get market feedback, sharing early versions with small groups to ensure the product actually works for people before wider release.

    Peter Yang · Watch on YouTube

  • Marty Cagan

    Partner · Silicon Valley Product Group

    Create quick prototypes to test ideas

    Marty Cagan says his approach is to create prototypes to try out and test ideas on stakeholders, customers and engineers, to see if the solution is worth productizing.

    Mind the Product · Watch on YouTube

  • Angelique Taylor

    Founder · Addmaple

    Design a small test

    Angelique Taylor says to design a small test you cannot not do, to see if there is life in your concept and take away some risk overhead.

    Greenbook · Watch on YouTube

  • Aditya Khandelwal

    Member of Technical Staff · Amazon

    Treat it as prototype

    Aditya Khandelwal says to treat experiments as prototypes and let them opt out of the rigorous standards used across the codebase, because they are not going to be shipped.

    AI Engineer · Watch on YouTube

  • Itamar Gilad

    Author, Keynote speaker, Coach · Product Front

    Quick, cheap validation

    Itamar Gilad says the goal is a discovery system that finds the 10% of ideas quickly and cheaply, parking the rest before they consume a quarter of engineering time.

    The Product Venn · The Product Venn · Read

  • Todd Olson

    CEO / Founder · Pendo.Io

    Run quick experiments

    Todd Olson says his approach is to run quick experiments, having multiple people try different solutions to figure out which works best for their environment and to reevaluate old go-tos as the landscape changes.

    DataFramed · DataFramed · Listen at 25:41

  • Tom Verrilli

    Chief Product Officer · Whatnot

    Run small experiments

    Tom Verrilli says to run experiments, starting with the smallest thing he can do to prove a belief, then consider the result's implications for the bigger picture, because you can't overindex on roadmaps or iteration.

    Lenny's Podcast · Watch on YouTube

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