What strategies are most effective for achieving product-market fit?

PS

Peter Sellis

Senior Vice President, Product · Discord

Core Strengths & New Niches

Peter Sellis says to identify the core things people come to a product for and then look to other niches or cohorts that could find that useful, calling it an MBA-style 2x2 that you should always assess.

Keith Peiris

Co-Founder · Lightfield

Build What You Love

Keith Peiris says the most valuable thing he's learned is to build a company, product or service you love and that moves you emotionally, so you can work on it constantly; if you're obsessed, customers will be too.

Lars Grønnegaard Hansen

CPO and Co-Founder · Dreamdata

Talk to Customers

Lars Grønnegaard Hansen says talking to customers during product development is insanely important, because it helps the team understand what people care about so marketing and sales pitches are better and they know how to sell.

The answer starts at 29:10.

Colin Zima

Co-Founder, CEO · Omni

Be Thoughtful With Time

Colin Zima says to be thoughtful about where you spend your time and what you're doing, because a company only gets more valuable based on what you do and you should reflect on whether you made it more valuable.

FF

Faith Forster

Chief Maker · Discoveree For Product Leaders & Managers

Experimentation

Faith Forster says experimentation, since building is a way of learning and it is far easier to build and learn that way now; she says experimentation becomes more important.