How should UX teams manage risk in AI-powered design?

All answers emphasize proactively identifying, assessing, and prioritizing risks—balancing potential benefits with safeguards—though they differ on whether to focus more on governance, user testing, or failure scenarios.

5 answers

Answers

  • Josh Clark

    Principal · Big Medium

    Assess risk vs benefit

    Josh Clark says a big part of approaching this is looking at where risk is acceptable versus unacceptable and mapping that across the possible benefit of automating something.

    Greenbook · Watch on YouTube

  • Matt Ausman

    Chief Information Officer · Zebra Technologies

    Define risk tolerance

    Matt Ausman says the number one thing is to have governance and define your risk tolerance—deciding where you want to be on the adoption curve—because you can't define your rulebook until you do.

    The Control Layer with Amer Altaf · The Control Layer with Amer Altaf · Listen at 52:43

  • Blaine Billingsley

    Member of Design Staff · Openai

    Prioritize failure testing

    Blaine Billingsley says teams should focus as much on what failure looks like and the worst it will do as on what good looks like, because there's no way to cover everything at scale.

    The Product Experience · The Product Experience · Listen at 29:09

  • Todd Olson

    CEO / Founder · Pendo.Io

    Score by criticality

    Todd Olson says that like any risk you take, you have to score it on its criticality to the business, avoiding risks that could leak sensitive customer data and being very careful with one-way doors.

    DataCamp · Watch on YouTube

  • Faith Forster

    Chief Maker · Discoveree For Product Leaders & Managers

    Prioritize continuous user testing

    Faith Forster says teams should prioritize continuous user testing—working alongside customers, watching how they use the product, and fixing friction—because AI makes changes quick and adoption, not launch, is the definition of done.

    The Product Experience · The Product Experience · Listen at 20:36

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