How should AI be used to improve user experiences?

Katie Dill

Head of Design · Stripe

Creative Catalyst

Katie Dill says AI should be used to unleash creativity and artistry, calling it the greatest creative catalyst we've ever had, and says this matters because it will be harder to differentiate when everyone is building something.

Brian McMullin

Senior Vice President and Head of Product · Network Solutions

Personalization

Brian McMullin says the most effective approach is to think about AI through the lens of personalization, providing context, and then taking educating actions.

The answer starts at 7:38.

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Jonathan Evens

Product Lead · Google Deepmind

Solve Deep Problems

Jonathan Evens says the important thing is to keep user empathy and focus on deep user problems and pain points, starting from the problem; he calls this essential for AI feature or AI product PMs.

Maggie Fost

VP of Design, Brand Design Studio · Shopify

Reduce Toil

Maggie Fost says she loves AI for reducing the toil of work people don’t want to do, such as versioning ads into many languages and formats.

The answer starts at 29:03.

Ravi Mehta

Angel Investor · Traveljoy

Design for Humans

Ravi Mehta says the principle is to design for the human, not for the AI — asking what the person brings to the table and what gaps they need their product to fill.