Public Relations Weekly Briefs
Every published Public Relations brief — the week’s developments and what they mean for individual contributors, managers, and leaders.
Citation Selection Reshapes PR, Prioritizing Authority Over Reach
AI search is redefining PR value: visibility now depends less on broad coverage and more on being cited by trusted sources that algorithms actually surface.
AI Search Rewards Quotable Proof, PR Must Build Citation-Ready Content
AI search is turning PR from message distribution into citation management, forcing practitioners to prove authority, structure evidence, and protect visibility across owned channels.