Strategic Partnerships Trends
The evolving storylines reshaping Strategic Partnerships — each one tracks the developments over time, with curated deep-dives and what they mean by seniority.
Data Access Controls
Partnerships now stall or start based on whether contract terms can prove control over data, privacy, and downstream sharing.
Marketplace Co-Sell Control
Microsoft Marketplace is evolving into a deal-assembly engine, where partners package offers for procurement, billing, and payout in one flow.