What human skill matters most as AI enters creative work?

Tim Soulo

CMO · Ahrefs

Passion for the Craft

Tim Soulo says he hires marketers for passion for the craft and willingness to learn, since AI can generate endless ideas but only experience shows which are good and when to stop.

The answer starts at 54:10.

Maggie Fost

VP of Design, Brand Design Studio · Shopify

Delightful Collaboration

Maggie Fost says being a delightful person to be around and a good collaborator is important, because the human element is becoming more important while technical skills are still needed.

The answer starts at 32:12.

Ian Silber

Head of Product Design · Openai

Adaptability

Ian Silber says adaptability is the quality to preserve, because this stuff changes very quickly — what didn't work yesterday might work today.

Cameron Adams

Co-founder & Chief Product Officer · Canva

Taste

Cameron Adams says taste is a critical skill creators should focus on, because it's about understanding how an audience will receive something—without awareness of trends, it's hard to produce right content or know what to ask AI.

Jeanniey Walden

Chief Marketing Officer · Fluent, Inc

Empathy

Jeanniey Walden says empathy is going to be huge in a world driven by algorithms and robots, because they won't be able to feel empathy — a flight attendant who "gets it," unlike robot rules. She also says strategic thinking will be huge.

Dara Treseder

Chief Marketing Officer · Autodesk

Discernment

Dara Treseder says discernment is going to be so key, because there are going to be things where the human touch—in person, face to face, the manual, the inefficient—is going to be the competitive advantage.