What principle matters most for AI in creative workflows?

Brandon Mikolaski

Director, Creator Partnerships · Forbes

Transparency

Brandon Mikolaski says transparency—being upfront about AI use—is important; he says you should always disclose AI use in presentations because clients may not want to spend $600,000 on a TV spot if they discover generative AI was used.

Katie Dill

Head of Design · Stripe

Point of View

Katie Dill says the first principle is to have a point of view: if you don't, AI will supply a generic one drawn from the past, so you must define your brand and standards.

Maggie Fost

VP of Design, Brand Design Studio · Shopify

Humanity

Maggie Fost says injecting your own humanity into a project is important, because it's not fun if you're not adding your own creativity, humanity, and thought.

The answer starts at 26:50.

Meghan Gendelman

CMO, B2B · Canva

Throughput

Meghan Gendelman says the internal case for guardrails is easier when you argue throughput rather than brand, because salespeople, regional managers and agents all want to move faster.

The answer starts at 19:25.

Rachel Thornton

CMO, Enterprise · Adobe

Brand Consistency

Rachel Thornton says integrating AI into creative work requires ensuring the brand promise stays consistent, because brands must scale that promise effectively with AI.

Cameron Adams

Co-founder & Chief Product Officer · Canva

Taste

Cameron Adams says taste is critical for creators using AI, because it means understanding how an audience will receive something and knowing what to ask AI for.