What should creative teams keep as AI changes work?

All answers emphasize preserving uniquely human qualities—such as curiosity, taste, and perspective—as AI changes creative work, though they differ on which specific trait is most vital.

5 answers

Answers

  • Katie Dill

    Head of Design · Stripe

    Protect the Strange

    Katie Dill says creative teams should protect the strange, giving people room to explore, because AI lowers the cost to create and that savings can be spent on making something truly special rather than just faster.

    Lenny's Podcast · Watch on YouTube
  • Sasha Mitts

    User Experience Researcher · Meta

    Curiosity

    Sasha Mitts says curiosity is what to hold onto, because having an opinion about what is worth knowing needs to be a skill.

    The answer starts at 22:09.

    The Curiosity Current: A Market Research Podcast · Listen on Apple Podcasts
  • Ben Lueders

    Owner & Designer · Fruitful Design & Strategy

    Human Process

    Ben Lueders says creative teams should hold onto the human process, because some clients value creating together and want work that is clearly made by a human.

    The Reflex Blue Show : A Graphic Design Podcast · The Reflex Blue Show : A Graphic Design Podcast · Listen at 23:44
  • Ian Silber

    Head of Product Design · Openai

    Human Perspective

    Ian Silber says creative teams should hold onto the human perspective, because AI can help with mechanics but cannot replace a designer's unique point of view or ability to see an unmet need.

    AI Podcast Summaries from Transcripted.ai (VIDEO) · AI Podcast Summaries from Transcripted.ai (VIDEO) · Listen at 1:29
  • Cameron Adams

    Co-founder & Chief Product Officer · Canva

    Taste

    Cameron Adams says creators need to bring the right taste, because taste is about understanding how an audience will receive something, and without awareness of trends they'll struggle to produce the right content and know what to ask AI.

    N/A · N/A · Listen at 34:35

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