How should finance leaders decide during an organizational crisis?

Tami Wilson-Ciranna

President & CFO · Curative

Plan for Worst-Case

Tami Wilson-Ciranna says you should always have a backup plan and think through worst-case scenarios ahead of time—which she says applies to business—so you're not as panicked if things go wrong.

The answer starts at 8:50.

JM

Jack Gordon, MBA

Chief Financial Officer · Harri

Hedge Risks, Plan Contingencies

Jack Gordon, MBA, says finance leaders should hedge against risks as best they can and always understand the downside scenario to build contingency plans, so they can be a backstop and manage highs and lows.

Jamie Schroeder

Chief Financial Officer · Premium Guard Inc. (Pgi)

Quantify Risk, Set Guardrails

Jamie Schroeder says finance leaders should not avoid risk but quantify it and create a playbook to react as issues arise, because the risk in the decision is real.

Barbara Larson

Chief Financial Officer · Workiva

Surface Problems Early

Barbara Larson says the CFOs who break through surface problems before they become issues rather than explaining them after the fact, because trust is built on judgment calls.

Claire Bramley

Chief Financial Officer · Xero

Focus on Signal

CFOs should identify signal from noise amid abundant data and decisions.

Matthew Ostrower

Chief Financial Officer · Link Logistics

Separate and Liquidate

Matthew Ostrower says their answer was to separate the portfolio and create a liquidating pool of assets for the public markets to trade, plus a go-forward remain co set up for growth.