How has your brand built authentic community engagement?

Chris Cunningham

(Founding Member) Marketing · ClickUp

Employee‑Generated Content

Chris Cunningham says his brand does this through employee-generated content, with about 15 employees creating content; he calls it a great way to make content, especially on LinkedIn, since people learn from peers.

The answer starts at 22:09.

Amanda Natividad

Chief Evangelist · Sparktoro

Quality Discussions

Amanda Natividad says one thing she likes to say is quality of discussions, as posting insightful LinkedIn content might spark good comment discussions—and no replies would signal something isn't hitting right.

The answer starts at 18:51.

Brett Malinowski

Marketing Director · Whop

Comment‑to‑Receive Free Guide

Brett Malinowski says his brand offers a free guide, a Meridian AI SEO score report, to viewers who comment and retweet the video, as a thank-you for watching.

The answer starts at 34:46.

Matt Spiegel

Board Member · Liftup Enterprises

Listening to Customers

Matt Spiegel says the core of what he does is spend as much time as he can listening—to customers and to both answers and questions—because those conversations are valuable and give insight into what the industry is thinking.

Katie Miserany

CCO & Global Head of Marketing · SurveyMonkey

Being Relentlessly Helpful

Katie Miserany says her brand's priority this year was to be relentlessly helpful—and relentlessly itself—because leaning on AI makes companies just another dot in the sea of sameness.

The answer starts at 41:03.