What keeps legacy brands relevant to younger generations?

The answers emphasize adapting to younger audiences through storytelling, social listening, brand reinvestment, influencer engagement, and updating brand identity.

5 answers

Answers

  • Jesse Johnson

    VP, Marketing · Chili'S

    Listen on Social

    Jesse Johnson says to get on social media and truly listen — to get into the consumer's mindset and see what they're looking for rather than thinking about how to sell what your company does.

    Ad Age Marketer's Brief · Ad Age Marketer's Brief · Listen at 14:24

  • Michael Ungaro

    Owner

    Tell Your Story

    Michael Ungaro says the way to stand out is to tell your story: figure out what sets you apart and don't be shy about speaking to it, because the story is what distinguishes a business.

    The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions · The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions · Listen at 43:51

  • Marvin Chow

    VP of Consumer and AI Marketing · Google

    Reinvest in the Brand

    Marvin Chow says brands have to continually reinvest in the “brand bank” with actions that reinforce who they are and why people love them, because taking out without putting back eventually empties it.

    The Marketing Millennials · The Marketing Millennials · Listen at 41:29

  • Melissa Hobley

    Global CMO · Tinder

    Influencer Trips

    Melissa Hobley swipes right on influencer trips, saying most are positively received and they let influencers experience a brand or something they might not otherwise afford.

    Campaign Chemistry · Campaign Chemistry · Listen at 2:07

  • Todd Kaplan

    Chief Marketing Officer, North America · Kraft Heinz

    Brand Tuneups

    Todd Kaplan says brand tuneups are effective, involving brand positioning, visual identity, and packaging to ensure brands are strategically sound and ready to connect with consumers.

    Marketing Vanguard · Marketing Vanguard · Listen at 6:31

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