Which leadership practice guides marketing teams through AI adoption?

Tom Kaneshige

Chief Content Officer · CMO Council

Human judgment

Tom Kaneshige says human judgment will be more important than ever in marketing as AI and human marketers work together, arguing that how well marketers or CMOs integrate the two strengths is key.

The answer starts at 28:53.

Tim Soulo

CMO · Ahrefs

Passion for the craft

Tim Soulo says he hires marketers for passion for the craft and a willingness to learn, since with AI generating endless ideas, knowing which are good and when to stop only comes with experience.

The answer starts at 54:10.

Gary Lombardo

Adjunct Professor

Staying agile

Gary Lombardo says staying agile is at the core, describing it as talking to customers and building a rhythm of small experiments rather than waiting for a big annual plan.

Ryan Gavin

Chief Marketing Officer · Slack

Orchestrating

Ryan Gavin says marketers should shift from doers of the work to orchestrators of it, making orchestration and coaching everyone's job, because teams can't turn their brains off and assume what digital teammates produce is right.

Marvin Chow

VP of Consumer and AI Marketing · Google

Judgment and conviction

Marvin Chow says judgment and conviction, reasoning that when execution gets easier and cheaper, taste—what he calls judgment and conviction—becomes a higher bar.

Matteo Tittarelli ⚡️

Founder & Solopreneur · Genesys Growth

Team coordination

Matteo Tittarelli says it's a team coordination problem: steering everyone in one direction and pulling from the same up-to-date shared brain and knowledge.

Dan Slagen

SVP, Marketing · Zapier

Reduce pressure

Dan Slagen says taking some of the pressure off people and letting deliverables be imperfect as they learn a new way of working has been helpful when he asks his team to do new things.

Gilad Bechar

Founder & CEO · Moburst

Self-learning

Gilad Bechar says the most important thing is self-learning—the ability to self-talk yourself—because the pace of innovation today is insane.

Jonathan Kerr (JK)

Chief Growth Officer · Auto & General Australia

Become orchestra conductor

Jonathan Kerr says his team needs to become AI native and should want to become orchestra conductors rather than first violinists, pulling the band together, and that this is the opportunity for everyone.