What matters most in building a strong brand long-term?

Daymond John

TV Personality on "Shark Tank" · Disney General Entertainment Content

Build a Movement

Daymond John says getting people around a movement and a culture makes you unstoppable.

The answer starts at 49:52.

Michael Ungaro

Owner

Tell Your Story

Michael Ungaro says you compete on your story, because your story is what sets you apart and makes people want to check you out.

Laura Jones

Chief Marketing Officer at Instacart · Instacart

Brand Everywhere

Laura Jones says a brand has to be embedded throughout the organization, not just marketing, because it lives in every touchpoint and everyone is a steward of it.

MP

Marc S. Pritchard

Chief Brand Officer · Procter & Gamble

Know Your Consumer

Marc S. Pritchard says the fundamentals of brand building have not evolved and begin with understanding who your consumer is, or who your brand or service is serving, so you can meet their needs.

Jordan Slover

Founder · Neon Ambition

Listen to Customers

Jordan Slover says the best marketers he has dealt with spend regular time with customers — sitting in on sales calls and product meetings — because it is marketing's job to be the voice of the customer.

Rachel Thornton

CMO, Enterprise · Adobe

Keep Your Promise

Rachel Thornton points to the brand promise: every brand has to ask what its promise is and scale it. She says you must understand your brand and keep that promise consistent.