How do you identify valuable customer problems to solve?

Marty Cagan

Partner · Silicon Valley Product Group

Watch users use product

Marty Cagan says watching users use the product might be the final cheat code in product, because it made obvious what they were trying to do and how the product fell short.

Jake Flomenberg

Partner · Wing Venture Capital

Work with early design partners

Jake Flomenberg says to work with early design partners, spending time assessing fundamental questions and figuring out the story, because that endurance approach helps solve the problem today and five years from now.

The answer starts at 14:10.

Angelique Taylor

Founder · Addmaple

Design a small test

Angelique Taylor says to design a small, doable test you cannot not do, to see whether there is life in a concept and take away some of the risk overhead.

Srinivasan Raghavan

Chief Product Officer · Freshworks

Talk to end users

Srinivasan Raghavan says there is no replacement for talking to end users and spending time with them on how they use the product, because it builds understanding of their business and better judgment.

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Todd Olson

CEO / Founder · Pendo.Io

Measure user request frequency

Todd Olson says measuring how often users ask for something, and which types of customers ask, is a treasure trove of information about what they want to do, which he says will help steer.

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Faith Forster

Chief Maker · Discoveree For Product Leaders & Managers

Define purpose

Faith Forster says the answer is to define your purpose — understand why you exist and focus on solving that — since you still need focus and a reason to exist.